(2018 - 2022)
Following more than a century of exploration, breakthroughs and rapid strides, China has transformed from a sizable coatings producer into a coatings superpower. As the quintessential brand of the Chinese coatings industry, 3TREES sees going global not just as the only path to enterprise development, but also as a way for Chinese enterprises to serve the nation. With the “Belt and Road” Initiative and the strategic deployments for the new wave of reform and opening-up, China is embracing the world with unprecedented openness. “He who follows the way of the Tao will draw the world to his steps. ” In response to the national strategy, 3TREES sets its eyes on becoming one of the world’s top 10 coatings brands in 2 to 3 years and one of the world’s leading coating brands in 3 to 8 years. To this end, 3TREES will be guided by culture and strategy and will use talent and capital as powerful tools in its international outreach program; it will also strive for robust and rapid business expansion by “going global” and “bringing in” 色天堂视频. This is how 3TREES people will fulfill their duty to their nation through industry. In the future, 3TREES will become a world-class coating enterprise, not only market its products and services around the world, but also spread its “IMITATION OF NATURE” across the globe. By advancing the healthy, ecological and environmentally friendly concepts around the world, 3TREES will achieve its vision of “supporting the earth and greening the world”.
— Rooted in Nature and Eyeing the World
The Chinese people aspire for a healthy, natural and green environment, so do all other people around the world. 3TREES's “IMITATION OF NATURE” operating philosophy and its corporate mission of “making homes healthier and cities more beautiful” dovetails perfectly with the needs of humanity 午夜天堂精品久久久久91色爱. This builds a solid foundation for 3TREES to achieve its vision of “supporting the earth and greening the world”.
— Integrating into the World and Embracing the RMB 100 Billion Dream
Globalization means that everything, from industry, talent, cooperation and culture, is globalized. 3TREES will not only “go global”, but also “bring in”. First, it will bring in international talent to pave the way for its internationalization. Second, it will deploy its supply chains and channels across the world through capital operations in order to market its products globally. Third, it will pursue technology, trademark and equity cooperation to achieve multi-level, open-style international cooperation characterized by technology and channel sharing, and it will advance its globalization with an open mind 色av天堂. Last, it will remain focused on “IMITATION OF NATURE” and strive to draw upon world cultures to build a unique culture of inclusiveness and harmony and create an extended international family; together, we will endeavor to realize the dream of RMB 100 million in sales.
— Serving the Nation by Building a Respected Enterprise with Global Influence
The Chinese Dream is manifested in the rise of the nation in all aspects to lead the world. The realization of the Chinese Dream must be based on a solid economy. The rise of China’s economic strength means the rise of Chinese brands on the global stage; without the rise of Chinese brands across all industries, the Chinese Dream will be elusive. In this sense, the Chinese Dream is the dream of the rise of Chinese brands. As a national brand in the coatings industry, 3TREES remains committed to serving the nation by building an internationally recognized brand. We are confident that our vast and profound Oriental wisdom, coupled with Western management practices and technology, will endow our national enterprises with the strength, ability and courage to compete with world brands in the international arena 天堂色av. 3TREES has full faith in the power of brands, and only by building an extraordinary brand can 3TREES stays on the top of the global coatings industry. 3TREES will devote all its resources to the global market and build itself into the benchmark enterprise among Chinese national brands in its bid to realize its vision of “supporting the earth and greening the world”. 3TREES has made a pledge to the future world – it will draw the eyes of the West to the East and become an exemplary enterprise for Chinese companies.
On the basis of a thorough study of the current state of the domestic and international coatings markets, as well as an extensive review of global economic development conditions and the global coatings development trends, 3TREES commissioned McKinsey to formulate a strategic development plan for the period from 2018 to 2022.
Strategic Opportunities
1. From the global point of view, the European and U. S 色亚洲天堂. economies will continue to see an annual growth rate of 1% to 3% in the foreseeable future, while China’s economy will maintain a growth rate of 6% to 7%. At this rate, China will overtake the United States to become the world's largest economy in 15 years, becoming the undisputed biggest engine of growth in the world in the 21st century (the U. S. ’s 2016 GDP amounted to USD18 trillion, compared with China’s USD 11 trillion).
2. China is expected to become the world’s largest coatings market with the biggest increase in coatings consumption. China’s enormous economy and rapid growth have created incredible market opportunities for the Chinese coatings industry. There is vast room for growth for the coatings industry in light of the “Belt and Road” initiative, the Xiong’an strategy, the Yangtze River Delta and Pearl River Delta Bay Area Strategy, and the west China development strategy, as well as numerous works relating to underground pipe corridors, high-speed railways, urbanization, new rural construction, renovation of old houses, military development, and national defense. The World Paint and Coatings Industry Association (WPCIA) predicts that the annual composite growth rate of the global output value of coatings will remain above 5% by 2020. Asia-Pacific, Europe and North America lead the global coatings industry, with Asia-Pacific accounting for more than 40% of the industry, the highest percentage among all regions. At present, China is the world’s largest coatings producer. According to data from the National Bureau of Statistics and the China Coatings Industry Association, the industrial enterprises in China’s coatings industry which were above the designated scale produced a combined total of 18. 9978 million tons of coatings in 2016, accounting for roughly 29. 24% of the global output of 64. 575 million tons, the highest amount in the world. In the global coatings market, which has an annual value of RMB 1 trillion, there are already two enterprises each with annual sales of RMB 100 billion. With the rise of China, a Chinese coatings brand with annual sales of RMB 100 billion is bound to emerge within the new few years 天天色综合色.
3. China’s coatings industry is facing remarkable opportunities for restructuring. First, the growing demand of the people for a better life, the emergence of a middle class with 250 million people, and the rise of a new generation of consumers, mean that individualistic consumption, quality consumption and service consumption are becoming mega trends, and that enterprises who fail to follow these trends will be driven out of business. Second, the increasingly stringent national environmental standards are driving the consolidation of the domestic coatings market, and a large number of small and medium-sized coatings enterprises that do not meet the standards will be closed or merged. Third, the domestic coatings market remains fragmented, with no absolute monopoly; yet, the coatings industry has the highest profit rate in the building material sector, and there are few promotional events in the retail markets. The above two trends and the industry structure mean that there are vast room for growth and remarkable consolidation opportunities for enterprises whose brands are recognized for greenness and healthiness and which have the capacity to provide custom-made products 色哟哟在线天堂www资阮.
4. The opportunity for consolidating the global coatings market is enormous 色偷偷男人天堂. Since they reached maturity, international coatings enterprises have seen slower growth; they grow by 3% a year at most. In the age of fast fish eating slower fish, this opens up a global consolidation opportunity for the rapidly rising Chinese brands.
Strategic Advantages
1. Outstanding corporate culture management system; 色天堂视频.
2 午夜天堂精品久久久久91色爱. The Chinese Great Brand--In 2020, its brand value reached RMB29. 236 billion;.
3 色男人天堂. In 2016, 3TREES was listed on the main board of the Shanghai Stock Exchange;.
4. Full-channel coverage, including top 100 real estate enterprises in China as its channels, such as Evergrande, Vanke, China Overseas, etc. , and 7,000+ dealers; 色av天堂.
5. Heavy investment in product research and development (R&D) and strong R&D capability; a national-level R&D center, post-doctoral mobile work station, academician work station, state-approved testing center and a large number of invention patents, enabling the creation of “Health +” standards and one-stop product system; 色爱天堂.
6. It has become an exemplary enterprise for service-oriented manufacturing in Fujian Province by building the “Immediate Move-in” home decoration service system, the county and town-level engineering special service system, the engineering construction service system and the 361° dealer service system; 天堂色av.
7 色漫天堂. It has completed its overall arrangement of factories and multiple powder material processing cooperative factories in Fujian, Sichuan, Tianjin and Henan and it will complete such arrangement in Hebei and Anhui in order to build a competitive supply chain;.
8. One of the first enterprises to meet the implementing standards for information orientation and industrialization integration system in China; a leading enterprise in terms of information technology (IT) and ability in the industry; 色亚洲天堂.
9. It has a professional and aggressive elite team; 天天色综合色.
10. Tremendous social influence.
Strategic Idea
With persistence in development based in Chinese markets, 3TREES will first conquer China’s domestic markets and then tap into global markets.
With persistent focus on products and services in terms of environmentally-friendly, energy-conserving and healthy new materials which center on decoration paint, engineering paint, wood ware paint and auxiliary materials, 3TREES will become an ecological industrial chain group with vertical integration and moderate horizontal diversification through capital operation.
With persistence in the high-end brand strategy, 3TREES will keep its customer orientation through launch of high-end products and push forward quickly.
Overall Goal
Implementing Approach
With corporate culture as the core and brand as the guide, 3TREES will create its barriers to enterprise competition and build its core enterprise competitiveness through multi-dimensional approaches, such as optimizing channel distribution, improving product performance and service level, increasing customer profitability, upgrading lean supply chain and strengthening capital operations, in order to push itself into globalized markets gradually and achieve rapid and sustainable development.
1. 3TREES will build its core cultural competitiveness and strong brand 色男人天堂. It will upgrade its corporate culture system featuring customer orientation, win-win cooperation with partners and sharing with fighters by adopting integrity, environmental protection, safety and quality as its baselines of business operations, creating ecological corporate culture as its core enterprise competitiveness and enriching and upgrading the “healthiness” of its brand to “environmental friendliness”, “life” and “responsibility”.
2．3TREES will create all-round coverage of channels and outlets. By pushing forward the win-win partnership model, it will establish tens of thousands of decoration paint outlets with a focus on unique dealer profit model and decoration paint single-store profit model and create channels with top 100 real estate enterprises and top 1000 dealers in order to form a three-dimensional distribution network featuring multiple levels from village, town, county, city to province levels and omni-channel from online to offline 色av天堂.
3. 3TREES will offer ultimate products and services 色爱天堂. With an emphasis on research and development, it will launch an integrated product system by following the concept of ultimate health, performance and application. Additionally, it will also launch an individualized whole-house coating custom-made model with advanced information technology and provide an integrated solution for coating, water proof and heat preservation for systematic use of engineering and real estate projects.
4. 3TREES will build a leading supply chain. It will create the best supply chain system in the industry with the objective of using the lowest supply chain costs in the industry. It will push forward the building of the IT system centering on C2M model in combination of capital operation approaches and scientific distribution of supply chain network and achieve lean and intelligent manufacturing to build its competitiveness characterized by quick production and delivery and low costs. Moreover, it will re-create its enterprise operation system and soft competitive barriers with customer orientation.
5. 3TREES will go for moderate diversification with a focus on its main business. By focusing on the products and services in terms of environmentally-friendly, energy-conserving and healthy new materials which center on decoration paint, engineering paint, wood ware paint and auxiliary materials, it will become an ecological industrial chain group featuring vertical integration and moderate horizontal diversification through capital operations and set foot in the areas of water proof, heat preservation, UV boards, Internet home decoration, etc.
6. 3TREES will build a top-notch team. It will attach importance to talent introduction and development and enhancement of its employees to create an employee team with common mission, cohesion, teamwork and high executive ability.
7. 3TREES will create a favorable external development environment motivated by great love. It will care about nature and build beautiful homesteads by protecting mountains and waters and resources; aiming for development in a green way, with awe for nature, it will create an environmentally-friendly supply chain to reduce damage to nature; it will strive to be a good corporate citizen and perform its social responsibilities to make its customers satisfactory, its partners profitable and its employees happy by paying taxes, giving back to the society, helping poverty-stricken and disadvantaged people, doing good deeds, etc.